Dirt Rag History
#1 4.1.1989 First issue hits the tri-state area (Pennsylvania, Ohio, West Virginia) • Lee Klevens is Dirt Rag's first subscriber • Subscription cost: $6.00 for six issues • IMBA celebrates its first anniversary
#2 5.15.1989 Dirt Rag posts 24 races in Events Schedule • Michigan Mountain Bike Association (MMBA) formed • Dirt Rag available in 41 shops
#4 8.15.1989 Dirt Rag's page count increases to 24 glorious black and white pages • Our first spyshot reveals Offroad's prototype softtail design
#5 10.1.1989 Dirt Rag tests the first generation Grip Shift
#6 11.15.1989 After reader outcry, Dirt Rag promises not to publish photos of riders without helmets
#7 2.15.1990 First issue with staples! Sterling Printing Press now begins printing on sheet fed offset press • Dirt Rag available in 106 shops • The most important development since beer? Dirt Rag touts the first Camelbak as a breakthrough in drinking...
#9 5.15.1990 Herbert Krabel (now director of marketing at American Bicycle Group) wins the sportsmanship award at Alaska's Iditabike race
#10 7.1.1990 Page count keeps climbing: 40 pages of stapled black and white • Available in 17 states and 99 shops
#11 8.15.1990 Durango hosts first UCI-sanctioned World Championships • RockShox introduces world's first production run suspension fork, RS-1
#12 10.1.1990 First annual Dirt Rag Fiction Contest!
#13 11.15.1990 Maurice "'Rice" John Tierney IV is born on October 30th • First Access column to break down issues state by state
#14 2.15.1991 Dirt Rag sold in over 200 shops • 25 riders attend the 1st annual Punk Bike Enduro an idea gleaned from the Fat Tire Flyer. Winner: Leroy Klevens • What is now known as the Sea Otter Classic opens as the Laguna Seca Challenge
#15 4.1.1991 Bill Boles writes the first "The Old Coot" article. • Reccomends getting rid of narrow, flat handlebars in favor of wide, swept ones
#17 7.1.1991 The thickest 'zine yet! 64 pages of good ol' black and white • J. Furtado and R. Grewal atop NORBA NCS standings after two races
#18 8.15.1991 Dirt Fest: Dirt Rag teams with Camp Soles to bring together the region's mountain bikers
#20 11.15.1991 Subscription cost: $10 per year
#21 2.15.1992 Mark Tierney starts as Art Director. Masthead reads, "Irish only need apply" • Charles Kelly becomes a contributing editor • Dirt Rag moves office from Springdale, PA to Verona, PA
#22 4.1.1992 Rumor circulates that Dirt Rag has been sold to Time Warner for 2 million dollars. Did you notice the publication date? • Dirt Rag now available in over 400 shops
#23 6.15.1992 Charles Kelly (west coast editor) interviews Grateful Dead member Bob Weir on a ride with Gary Fisher • Distribution breakthrough! Tower Records picks up Dirt Rag at their newsstands throughout U.S. and England
#24 7.1.1992 24 Hours of Canaan makes its debut in Davis, West Virginia
#25 8.15.1992 First naked criterium at Mt. Snow, started by Team Brooklyn, draws the heat and Dirt Rag's coverage includes censorship bars
#26 10.1.1992 Ned wins sixth national title in seven years
#27 11.15.1992 Dirt Rag interviews Joe Breeze • Maurice, Michael and Mark Tierney call for formation of Clydesdale class and create a bit of history in the process
#28 2.15.1993 Our first color cover! • Gary Fisher bikes bought by "a well-known American bike company."
#29 4.1.1993 Dirt Rag available in over 550 shops • Karl Rosengarth hired as 2nd employee to do circulation • Critical Mass formed by messengers in San Francisco, CA
#30 5.15.1993 A whoppin' 96 pages! • Team Diamondback member Gunnar Shogren starts writing "What's Up With That?" to later become "Wuzzupwiddat?" • Double barrel buck shot Tom Mitchell steps in as first intern
#31 7.1.1993 Elvis is here and on our cover, uh huh huh. • First insert card and free postcard • Little 'Rice participates in his first race • Zap, one of Mountain Bike Action's editors, transfers publications to head up Mountain Bike magazine
#32 8.15.1993 Reader responses are in Pananracer Smoke and Dart tires are favorites!
#33 10.1.1993 Tim Blumenthal leaves Rodale press to become IMBA's Executive Director
#34 11.15.1993 Inserted postcard reads: "Friends don't let friends read glossy"
#36 4.1.1994 100 pages! • Classic John Hinderliter artwork depicts staff members as the "Three Stooges" fighting over the latest "wunderbike" test product
#39 8.15.1994 Dirt Rag is featured in a Time magazine article focusing on the growing trend of privately-produced magazines known as "zines."
#40 10.1.1994 Dirt Rag gets a 1-800 number
#41 11.15.1994 Relocation! Dirt Rag moves to current location on Saxonburg Boulevard a bigger house, more bikes and trails out the back door. Is this the world's best work environment? • Maurice tells readers to leave lycra jerseys on the race course where they belong
#44 5.15.1995 Dirt Rag Magazine gets an upgrade introduction of "perfect binding," making the magazine more book-like and less 'zine-like • John Herron joins the staff • Who needs a phone number? Companies start sending in email and web addresses to better serve customers
#45 7.1.1995 112 pages!
#46 8.15.1995 Pedro's lube company sponsors first New England Pedro's Festival
#47 10.1.1995 Karl Rosengarth leaves Dirt Rag for another round in the corporate world at Motorola as production engineer
#48 11.15.1995 Mike Papurello joins Dirt Rag to handle distribution, but is deemed "too clean" for all intens and purposes hey, our name is Dirt Rag, what'dya expect?
#49 2.15.1996 Mountain Bike Action denies advetisements from VooDoo bicycles due to a conflict between VooDoo's name and MBA's strict religious values • Grateful dead disband after Jerry Garcia's death.
#52 7.1.1996 "Manic Mechanic," a column dedicated to the finer art of bicycle maintenance, makes its first appearance
#53 8.15.1996 The big time! Mountain bikes make it to the Olympics. Paola Pezzo and Bart Brentjens grab the gold U.S. rider Susan DeMattei takes the bronze as the highest-placing U.S. finisher
#54 10.1.1996 Jeff Lockwood joins Dirt Rag as distrbution manager
#56 2.15.1997 Dirt Rag logo gets a makeover
#57 4.1.1997 Nine years after Vancouver-based Kona was started, they introduce the Kona A'Ha the first singlespeed reviewed in Dirt Rag • Dirt Rag is featured in June issue of Wired magazine
#58 6.15.1997 Distribution milestone! Dirt Rag available in over 1,000 shops! • Readers get ticked a contest to count the hidden ticks in the pages of Dirt Rag drives readers crazy • Bike magazine recognizes Pittsburgh as one of the top 15 U.S. cities for mountain biking
#59 7.1.1997 NORBA brings professional racing to Pittsbugh. Well, to Seven Springs, the ski resort an hour out of Pittsburgh. • John Herron departs and Karl Rosengarth starts his second stint at Dirt Rag
#60 8.15.1997 Holy print run! 32,000 copies run off the press in an effort to reach more mountain bikers nationwide • Maurice Tierney is crowned International Clydesdale Champion • Juli Furtado diagnosed with Lupus Disease • First year for the Subaru/IMBA Trail Care Crew to hit the trails
#61 10.1.1997 Isn't all riding free? Cannondale trademarks the name "Freeride" and starts industry backlash. Rocky Mountain counters the legality with their "Froride Team"
#62 11.15.1997 Our first Dirt Rag Mega Raffle offers readers a chance to win sweet prizes
#63 2.15.1998 We made it! Dirt Rag celebrates ten years! • Brad starts work as the intern who just won't go away • Dirt Rag registers the domain name dirtragmag.com. Everyone asks, why not dirtrag.com? Some jagoff in West Virginia registered every bike company he could think of
#69 11.15.1998 Art Director Mark Tierney heads to Prague. • Tom Mitchell takes over as Art Director, leaving Mark's collection of Elvis photographs in original condition
#71 4.1.1999 Dirt Rag celebrates ten years with the 10th Anniversary issue • Downhill rider "Earthquake Jake" Watson and 1994 NORBA National Champion dies after a crash at the Keyesville Classic
#75 10.1.1999 Maurice "Rice" Tierney goes to 3rd grade • UST tubeless tire technology hits the market
#77 2.15.2000 First it's a Dirt Rag Nation, then the world! Dirt Rag kicks off the first Dirt Rag World Tour with a stop in Negril, Jamaica at the Jamaica Fat Tire Festival
#79 5.15.2000 John Tomac announces plans to retire after, among many accolades, 8 National Titles (cross country, downhill and BMX)
#80 7.1.2000 Dirt Rag officially becomes the "Mountain Bike Forum" • Michael Browne elbows his way in as intern • Dirt Rag heads to Minneapolis to cover the second annual Single Speed World Championships
#81 8.15.2000 Tom Mitchell leaves Dirt Rag to persue the fine art of woodworking • First NORBA-approved 24-hour National Championship... what took so long?
#82 10.1.2000 Jeff Guerrero comes on board as the new Art Director • Exclusive: 29-inch bike discussion. Karl Rosengarth conducts a roundtable with the leading minds of the 29" wheel movement
#84 2.15.2001 Elaine Tierney, co-founder and editor of Dirt Rag, says goodbye to pursue other interests • Joel Kennedy is hired as distribution manager • Dirt Rag gets a makeover! New logo unveiled
#85 4.1.2001 Lockwood fills in as editor as Dirt Rag makes its first issue without Elaine
#86 5.15.2001 Michael Browne takes over job as editor while finishing school at The College of Wooster
#88 8.15.2001 Chris DiStefano, Shimano's PR guy admits that Shimano is a corporation of giant evil robots programmed for planned obsolescence • Emap sells Bike magazine to Primedia • September 11, 2001
#94 7.1.2002 Dual Slalom makes its final appearance for pro-level racing on the NORBA and UCI circuits
#95 8.15.2002 Dirt Rag founders Maurice and Elaine Tierney are elected to the Mountain Bike Hall of Fame
#96 10.1.2002 After the revival of the Dirt Rag Fiction Contest, the winner of the 2002 Literature Contest is announced and a classic story "Learning to Fly" touches the hearts of many • Thanita Adams joins the Dirt Side as "Central Scrutinizer"
#97 11.15.2002 Noah Koerper moves to Pittsburgh for a Dirt Rag internship, raising the bar by which interns will be judged • Dirt Rag interviews Patrick O'Grady, columnist for Velo News, and he reveals what it's like to merge professionalism and passsion by working for a bike magazine • Dirt Rag goes "full" color
#99 4.1.2003 Holy page count Batman! 128 pages and counting... • Readers both praise and attack Dirt Rag for publishing stance on disagreement with war on Iraq. Let's face it folks it's all about oil! Ride your bike! • Intern Noah Koerper goes back to Oregon • Dirt Rag interviews Zapata Espinoza, editor of Mountain Bike magazine. • U.S. starts War on Iraq. What's next? You make the history with your actions. Think before you act!
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