Despite the fact that the most popular bicycling video on YouTube features a young Saudi burning a mean doughnut on his BMX, the Middle East has never been one of the world’s cycling hotbeds. That could change, as Giant Bicycles yesterday announced a big initiative launching in Dubai.

The bicycle market is often boosted by factors like concerns about the environment and rising oil prices — issues which are not highly accentuated in the Middle East as they are elsewhere.

Funny how all those oil wells drown out the sound of the rest of the world.

This entry was posted on Tuesday, December 4th, 2007 at 8:27 am and is filed under Bike Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.