http://www.dirtragmag.com/blogarific/wondering-out-loud-who-is-the-most-famous-pro-mountain-biker/ Dirt Rag Staff Blog Thu, 20 Nov 2008 11:30:03 +0000 http://wordpress.org/?v=2.2.1 http://www.dirtragmag.com/blogarific/wondering-out-loud-who-is-the-most-famous-pro-mountain-biker/#comment-781 Nick Verstain Tue, 01 Jan 2008 19:44:24 +0000 http://www.dirtragmag.com/blogarific/wondering-out-loud-who-is-the-most-famous-pro-mountain-biker/#comment-781 Hans is his own brand. He doesn't need to sell products because he can make a lot more money getting sponsorships, something he's very good at. Hans is also a very good businessman in the sense that he has changed his "product" to reflect the changing times in the sport. He's successfully morphed from superstar MTB "No Way " trials rider to stoner hippie MTB dude (as in the groundbreaking TREAD videos) to his current role as international adventure rider who goes to incredible places to ride and spread bike culture. I'm not sure that Hans underestimates his impact, its just that he's a real, humble guy who the same on and off the bike. That said, I think Ned Overend is the biggest name in the sport and he's done quite well for himself by staying with Specialized all these years. At 50, he's still racing and winning is almost every genre of bike racing. Away from the Big Red S his Boure' clothing line is top-notch (custom thermal bib knickers? They got 'em) . Hans is his own brand. He doesn’t need to sell products because he can make a lot more money getting sponsorships, something he’s very good at. Hans is also a very good businessman in the sense that he has changed his “product” to reflect the changing times in the sport. He’s successfully morphed from superstar MTB “No Way ” trials rider to stoner hippie MTB dude (as in the groundbreaking TREAD videos) to his current role as international adventure rider who goes to incredible places to ride and spread bike culture.
I’m not sure that Hans underestimates his impact, its just that he’s a real, humble guy who the same on and off the bike.
That said, I think Ned Overend is the biggest name in the sport and he’s done quite well for himself by staying with Specialized all these years. At 50, he’s still racing and winning is almost every genre of bike racing. Away from the Big Red S his Boure’ clothing line is top-notch (custom thermal bib knickers? They got ‘em) .

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