Dirt Rag 2012 Production Rates

Issue# 161 162 163 164 165 166 167
On Sale 2.14 4.3 5.15 6.26 8.7 9.18 11.13
Materials Due 1.30 2.17 3.20 5.11 6.9 8.30 9.28

Rate Base: 25,000
Paid and Controlled: 16,500
Single Copy Sales: 7,000
Promotional/Events: 1,500

Premium Positions
Frequency discounts 1X 3X 7X 13X
Page One Spread $5,300 $4,770 $4,240 $3,710
Inside Back Cover $3,455 $3,110 $2,764 $2,419
Back Cover $4,450 $4,005 $3,560 $3,115
Spread $4,990 $4,491 $3,992 $3,493
Junior Spread $3,140 $2,826 $2,512 $2,198
Edit Openers $3,275 $2,948 $2,620 $2,293


Standard positions
Full Page $2,975 $2,678 $2,380 $2,083
Two Thirds Page $2,350 $2,115 $1,880 $1,645
Half Page Island $1,960 $1,764 $1,568 $1,372
Half Page $1,675 $1,508 $1,340 $1,173
Third Page $1,380 $1,242 $1,104 $966
Quarter $1,165 $1,049 $932 $816


Marketplace
One Sixth Page $400
One Eighth Page $300
One Twelfth Page $200

Larger discounts are available with higher frequency advertising in both Dirt Rag and Bicycle Times.


ad dimensions
Ad Size
Width x Height (inches)
*Spread 16.25 x 11, trims to 16 x 10.75
*Full page bleed 8.25 x 11, trims to 8 x 10.75
*Junior spread 16x.25 x 5.5, trims to 16 x 5.25
Half page island 4.625 x 7.375
Half page, horizontal or vertical 8.25 x 5.5, trims to 8 x 5.25 (h) and 4.25 x 11 trims to 4 x 10.75 (v)
Third page vertical 2.25 x 10
Third page horizontal 7 x 3.25
Third page square 4.625 x 4.875
Quarter page horizontal 4.625 x 3.5
Sixth page vertical 2.25 x 4.875
Sixth page horizontal 4.625 x 2.375
Eighth page 2.25 x 3.375
Twelfth page 2.25 x 2.375

*Ad sizes include bleed. Please make sure all important information is 0.5in from the trim line.


mechanical specs

Acceptable File Types
PDF (preferred!) Please make your PDF press-optimized.
TIFF (300dpi or greater)
EPS (embed all fonts and images)

File Names
“Company Name, Magazine and issue#” For example: Brand_DirtRag_160.pdf Brand_BTimes_008.pdf
Please convert all Spot Colors to CMYK.

Proofs
Advertisers must provide a proof for us to verify ad content. While a low rez JPEG proof is acceptable, a SWOP proof is ideal.

File Transfer
Email: files under 10MB to matt@dirtragmag.com or stephen@bicycletimesmag.com We recommend using a program like Stuff-It for multi-part attachments to preserve file integrity.

CD or DVD: Please label the disk with your company name, magazine title (Dirt Rag or Bicycle Times) and issue#.

FTP: For FTP settings, please contact Matt at matt@dirtragmag.com or Stephen at stephen@bicycletimesmag.com.

Important Notes
• Allow .125" bleed when appropriate
• Keep live matter .25" from edges-IFC all live matter needs to be .5" from edge
• Perfect bound, no gutter allowance
• Design is $50/hr (1 hr. minimum)

If you have additional questions or concerns please contact Matt at matt@dirtragmag.com or Stephen at stephen@bicycletimesmag.com.