The Mountain Bike Forum
Dirt Rag’s philosophy as “The Mountain Bike Forum” comes alive through DirtRagMag.com and our avid online community. Our forums—the most popular section of our website—is the place where our web community shares advice, places to ride, real-life experiences, wrenching tips, and real-world product testing.

Dirt Rag is committed to providing the richest online cycling content in the business, including a massive archive of print magazine articles, staff blogs, product reviews, photos, videos, and web-exclusive editorials. Advertising on DirtRagMag.com puts you in the heart of the action and gives our online community a direct link to you.

Traffic Stats
450,000 total page views per month
120,000 unique monthly visitors
9,165 active forum members
Average site visit = > 6 minutes

Acceptable File Formats:
.gif
.jpg
Flash
Notes: Flash ads must be sent with both HTML and .swf files. Please include the complete URL embedded within your Flash .swf file.

How To Make Your Online Ad Look Great: Use fewer colors for animated .gif ads, and avoid using too many photographic quality images to help keep your file size low.
#3399CC is the background color for the 728x90 leaderboard ad.
#666666 is the background color for the ads on the left side of the page.
Incorporating the aforementioned background colors will create the most integrated appearance for your ad.

Forum Sponsorship
Forum sponsorship is a unique and targeted way to place your ad in one of the most popular sections of our website as well as co-branding with Dirt Rag. Sponsorship gives you the opportunity to place your ad in specific topics on our always-dynamic Forums pages. Sponsorship includes a credit to the sponsor on the main forums page where we list all the forum topics and a 728x90 pixel leaderboard ad at the top of the sponsored forum. The leaderboard ad will be displayed each time the forum page is viewed.
Minimum term of forum sponsorship is three months. For sponsorship rates, please contact Andy Bruno at advertise@dirtragmag.com

The Rider’s Website
With its interactive and dynamic content, BicycleTimesMag.com is the place to go when you can’t ride. With original features, product reviews, industry news, member forums, staff blogs, photos, video and expanded coverage of Bicycle Times articles, BicycleTimesMag.com will keep you turning the pedals day in and day out.  Advertising on BicycleTimesMag.com connects you with our growing community of cyclists who share your passion for all things two-wheeled.

Dirt Rag eNewsletter Advertising
Target your message to the 19,000+ mountain bikers that receive Dirt Rag’s weekly html eNewsletter. The eNewsletter provides timely, newsworthy content that subscribers look forward to reading, and provides advertisers an uncluttered environment for delivering their message. Please contact Andy Bruno at advertise@dirtragmag.com for rates and more information.

CPM:
Cost per 1000 impressions of your ad on the Dirt Rag web site. For example, $100 will get you 10,000 impressions of a 125x125 ad at $10 CPM. Those 10,000 impressions can be “spent” all at once, or can be evenly spread over a specific period of time (usually one month runs). You can choose to have your ad run on the homepage, the forums pages, the article pages, or all three. This means unlimited options for any budget!
To advertise on DirtRagMag.com, contact Andy Bruno at advertise@dirtragmag.com