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Dirt Rag Articles
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Pedro's has realigned their Grassroots sponsorship program to strike a more harmonious chord with the company's commitment to the environment. For 2008 Pedro's will require sponsored teams to each have a significant environmental project on their schedule.
"It's simple really. We see a lot of waste and excess in the business of bicycle racing at every level. Think about the 1500 vehicles driving around to support 188 Tour racers in France ever summer. That's the ugly example, but it happens regionally and locally too. This year we're asking our Grassroots squads to do something to help: Adopt-a-Highway, a CFL campaign, or a stringent carpooling program. Something. And, we'll reward them with lots of Pedro's love for making an effort" said Christopher Zigmont, Pedro's GM.
All 2007 Grassroots teams are invited to submit their project outlines via email by January 27th, 2008 for review by Pedro's. Additionally, the most outstanding project will rewarded by receiving a bonus sponsorship of Pedro's tools and equipment for use by the team.
Pedro's is online at www.pedros.com.
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